Reach every student by pairing this text with Pearson Pearson MyLab Marketing This is the eBook of the printed book and. Instructors, contact your Pearson representative for more information. Affordable digital textbook from RedShelf: Principles of Marketing (subscription) 18th Edition by: Philip Kotler. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor.
Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN.
Posted by 2 months ago REQUEST Principles of Marketing, Global Edition, 18th edition by Armstrong, Gary, Philip Kotler 2020. Principles of Marketing RENTAL EDITION ISBN-13: 9780135766590. Pearson Pearson MyLab Marketing is not included. REQUEST Principles of Marketing, Global Edition, 18th edition by Armstrong, Gary, Philip Kotler 2020. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Learn how to create value through customer connections and engagement The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.įor principles of marketing courses that require a comprehensive text.